Yeah.

Yeah, yeah.

I'm excited to talk about it.

And so with this community work and doing all these educational things, like I had a design school that was an alternative to boot camps, and I'm teaching this very large course on AI for Designers on Interaction Design Foundation.

And so I've been talking to a lot of people.

I'm traveling the world now, giving talks in the US, in Europe.

I just returned from Asia, talking at an event in Kuala Lumpur.

Even if you're asking that artificial thing, how am I feeling? How can I feel better? There's an irony there that it's just like the answer isn't venturing further into that artificial reality, but it's instead kind of pulling back and connecting with one another.

And what is your take on the visual world of today on social media? And what are some of the most effective, most beautiful examples of modern AI executions in the realm of marketing design?

Well, it's a very complex and nuanced conversation and the answer will be as such.

So if you think about Opens AI, very much discussed campaign, they had it, I think last year or one year, two years ago, they had a campaign that was fully produced by humans with humans.

So it was an ad like the company, the AI company, that AI company was producing content in the conventional, traditional, old school way, like with real actors and people and so on.

Even though they had Sora, it wasn't shut down at that point.

So they maybe could have created it with AI.

Why not if they're the AI company? And so We're seeing some experimentation with AI.

I think it should be higher.