International Documentary Film Festival Amsterdam

And I think it's very important to be reminded of that, or at least me when I watched it, I thought, oh, this is very recent and this can happen again.

Part of the reason why we're talking about this film is one, it's going to be showing at IDFA later this month when this episode comes out.

It's also going to get a

cinematic release later, right?

But over the last year, in 2026, we've been running a pilot.

And at the end of this year, during IDFA, we're doing kind of the big official announcement.

Then we're rolling it out throughout Europe.

Of course, as with any new technology, this is not going to be flawless.

So if a museum says, we really want this piece to be brought back to life, We will do it, but we will do it as a bespoke project for that museum.

We have done this.

There was a project that was actually at IDFA years back and at South by Southwest called Horse.

And this was a big installation.

That was the start of a collaboration that took several years.

A Fox Under a Pink Moon premiered last year at IDFA, where it won the top jury prize.

Mehrdad and Soraya are unable to travel to the U.S. at this time, so I spoke to them via Zoom.

I asked Mehrdad how he met Soraya.

You went to Telluride and Toronto.

You will be going to IDFA in Amsterdam in November, and there's also going to be a spotlight on, well, Leonie, your grandfather, David, your father, William Greaves, there's gonna be a spotlight on his work there.

So it's just, uh, this film is-

And we'll be in New York.