International Bottled Water Association
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled water. Founded in 1958, IBWA's member companies include U.S. and international bottlers, distributors, and suppliers. IBWA unifies the bottled water industry and represents uncompromising commitment to the safety and availability of bottled water worldwide. While IBWA represents companies of all sizes, the vast majority of our 640 members are small, locally owned companies, with 60% reporting $2 million in annual gross sales and 90% reporting less than $10 million in annual gross sales. IBWA Mission Statement: "To serve our members and the public by championing bottled water and other healthy hydration choices, while promoting an environmentally responsible and sustainable industry."www.bottledwater.org
6
MENTIONS
5
EPISODES
5
PODCASTS
Search complete. 6 mentions across 5 episodes found for "International Bottled Water Association".
Oct 27, 2026
Hailey BickelhauptHOST
Well, the International Dairy Foods Association has its next president and its CEO lined up.
Hailey BickelhauptHOST
Matt Herrick was selected for this role, and he's coming back to IDFA after serving as the president and CEO of the International Bottled Water Association.
Hailey BickelhauptHOST
Now, Herrick previously served IDFA as the executive vice president and the chief impact officer.
Hailey BickelhauptHOST
Current president and CEO, Dr. Michael Dykes, is retiring in January after 10 years in this role.
Laurel BristowHOST
It's an assumption that's been ingrained through decades of strategic marketing.
Laurel BristowHOST
Although the International Bottled Water Association has a voluntary code of standards that says advertisements should not exploit consumer fears about the safety of public drinking water, not all companies have volunteered to follow it.
Laurel BristowHOST
Over the years, there have been ads promoting bottled water as pure, a light implication that tap water is not.
speaker_12ADVERTISER
Pure Life.
KennyPANELIST
Right.
KennyPANELIST
And then to a nuanced extent, there's the IBWA, the International Bottled Water Association.
KennyPANELIST
And the analogy between water and vodka is the parallels are there because as there's a definition of, you know, neutral grain spirit, blah, blah, blah.
KennyPANELIST
And you can't call it having taste, including in the water business.
KennyPANELIST
So the IBWA's workaround is they call it mouthfeel.
KennyPANELIST
And mouthfeel has to do with what they call TDS PPM, total dissolved solids in parts per million.
KennyPANELIST
So Icelandic glacial, for example, is really, really low.
Mike OppermanHOST
Everything from grassroots advocacy networks to crisis management protocols that guided the industry through major challenges.
Mike OppermanHOST
Most recently, Herrick served as president and CEO of the International Bottled Water Association, where he strengthened the organization's Washington presence, grew membership and launched new revenue generating initiatives that improved long-term financial sustainability.
Mike OppermanHOST
Switching over to cattle markets with the U.S. cattle inventory sitting at a 75-year low.
Mike OppermanHOST
Trump administration is eyeing new ways to stimulate herd expansion.
Jeff NallyHOST
Herrick succeeds Michael Dykes, who will retire at the end of January after a decade of leading the association.
Jeff NallyHOST
Herrick returns to IDFA after serving as president and CEO of the International Bottled Water Association.
Jeff NallyHOST
Prior to that, he spent more than seven years on IDFA's executive team, ultimately serving as executive vice president and chief impact officer, overseeing policy, advocacy, communications, and impact.
Jeff NallyHOST
During his tenure at IDFA previously, Herrick helped to strengthen the association's advocacy capabilities, expand its grassroots network, and advance policy priorities affecting the dairy industry.