International Association for Dental, Oral, and Craniofacial Research

And that transparency, you know, for us not only strengthens trust, but it also helps us contribute to the broader advancement of oral health science.

And, uh, you know, an example I can draw from which was pretty recent, I went to the largest research conference for oral care science, which was the, um, annual IADR conference or the International Association [clears throat] for Dental, Oral, and Craniofacial Research.

And at this conference, I had the privilege to share some new innovative clinical research that we were doing on our new Total Care formulas.

And this was a great opportunity to get feedback from leading global health experts on the design of our study, but also the way we're interpreting the findings.