Institute for Doctoral Studies in the Visual Arts

... and so they're on top of it.

And then my research the last three to five years from IDSVA really has concentrated on the human condition and kinda combining both philosophy and science together to really understand what drives the human condition and what those needs are so that when we're talking about wellness in design, uh, we can actually deliver on s- again, something authentic that feels different.

You know, a lot of times, and you know this being in the industry, Dean, our consumers don't really care how the cake is made.

Yeah.