Instax

I think it's pretty well known, especially if you listen to the show.

But by far, Fujifilm's biggest earner is its Instax cameras and instant film.

Mention Fujifilm to most people who aren't into photography per se, and especially are on the younger side, and that's what they think of.

And humorously, they'll often refer to them as Polaroids.

Like Kleenex, that brand's name is used to refer to

anything having to do with instant film now.

And while not ideal for another brand, it certainly doesn't seem to be affecting Fuji's Instax sales.

So much so that the company is investing 3 billion yen or about 19 million dollars U.S. at current exchange rates in its Instax production facilities.

Next, Chris, it's your favorite.

Fujifilm has launched the Instax Mini Evo 2, and it is marginally different than the Mini Evo.

Great.

Marginal is always the word when it comes to Instax.

And I'm not trying to be a negative Nelly.

It looks beautiful.

The Instax Mini Evo 2, we haven't played with it yet.

So I'm going to reserve final judgment until actually if and when we review it.

So it's really easy to translate to film.

You can shoot with a Polaroid too, or like an Instax.

Yeah, that's like next level.

So

Uh, let's finish up this news and then we'll, we'll do some more, uh, We'll do some more images.

In other Fuji news, they are pumping even more money into its Instax business.

We announced this a few weeks back that they were building new factories actually a couple of months ago before BFOP.

But yeah, they're investing further into Instax.

Instax, Our cameras and film production are ramping up.

They're continuing to prove popular across a range of demographics.

And good luck to them because the more Instax they can sell, the more they can invest in lighter lenses for us Fuji shooters.

it's a, it's a symbiotic

Quite often they're the, they're the reason.

Like, my kids are ruined for cameras 'cause I just put little Instaxes in their hands and then they run around the world.

But-

Oh, good

Fujifilm.

Das sind die mit dem Instax und ich dachte ja immer, irgendwann muss ja das mit dem, mit dem, äh, Analogboom mal rum sein, ne.

Instax ist jetzt, ähm, w-wissen wir, haben ja auch schon oft drüber geredet, dass Instax v-für Fujifilm die große Cashcow ist.

Da wird, das, da wird das, äh, das Geld eingefahren.

Die Leute kaufen das wie blöde und hören da gar nicht mit auf.

Und das ist ja auch ganz cool, ne, weil du hast ja in heutigen Zeiten halt die, ähm, die digitale Fotografie mit beliebiger Wiederholbarkeit und dann machst du plötzlich Unikate.

Das ist ja was anderes.

Es gibt auch so langsam erste Stimmen von Fujifilm Kunden und Kundinnen, die sich durchaus enttäuscht zeigen, dass Fuji da sehr viel in Instax und in Anführungszeichen Spaßkameras investiert und die professionellen Geräte so 'n bisschen schleifen lässt.

Yeah.

And it ties everything together because Polaroid today doesn't exist anymore, right? But Fujifilm has Instax.

Ah.

Okay, they Polaroid, you know, they're ready to print these, ready to print photos.

They called Instax.

So Instagram, right? Instant Instagram.

Yeah, instant.