Insights Association

I was just at Quirks New York a few weeks back.

You know, I've gone to the Insights Association event as well.

I find them inspiring in two specific ways.

One is you get to go and hear from people that are in the trenches like you are.

So he is perfectly placed to give us some firsthand insight into what it takes to be an impactful insights leader.

And alongside his corporate leadership, if that wasn't enough, uh, Ricardo also serves on the board of the Insights Association, and he's the board chair of America Needs You Illinois, a not-for-profit supporting first-generation college students through mentorship and career development, all of which gives him a particularly thoughtful perspective on the future of leadership.

So today's conversation, we're gonna explore why the traditional research function model is under pressure, why insights needs to play a much more active role in business, how AI is reshaping the way we operate, and what skills will become even more critical in the years ahead.

If that sounds like you, then this is the conversation for you.

It's with Adam Silverblatt from Instacart and our friend Andrew Lipsman from Media Ads and Commerce.

And of course, earlier this year, we recorded an episode with our friend Anita Watkins, CEO of the Insights Association, talking about the risks that AI bring to the analytics space.

If anything we covered today sparks a thought, drop it in the comments.

We read every one.

I'm Anita Watkins, the CEO of the Insights Association, and you are watching "The CPG Guys" podcast.

[upbeat music] Hello, and welcome to "The CPG Guys" podcast, set at the intersection of commerce and tech.

Your hosts, Sri Rajagopalan and Peter V.S.

Speaking of mattering conversations, let's talk about our guest.

As AI rewrites the rules of consumer understanding and CPG budgets shift towards data lakes, retail media signals, and synthetic respondents, the insights profession faces both an existential challenge and a defining opportunity.

Today's conversation explores what the Insights Association is doing to protect data integrity, raise quality standards, and ensure that human-centered consumer understanding remains at the heart of brand decision-making.

Today, we are joined by someone who has spent her career at the very intersection of consumer truth and business impact, and who now holds one of the most consequential leadership roles in our industry.

Anita Watkins is the CEO of the Insights Association.

I'm Anita Watkins, the CEO of the Insights Association, and you are watching the CPG Guys podcast.

[upbeat music] Hello, and welcome to the CPG Guys podcast, set at the intersection of commerce and tech.

Your hosts, Sri Rajagopalan and Peter V.S. Fond, explore how brands and retailers engage consumers in a digitally driven world.

Speaking of mattering conversations, let's talk about our guest.

As AI rewrites the rules of consumer understanding and CPG budgets shift towards data lakes, retail media signals, and synthetic respondents, the insights profession faces both an existential challenge and a defining opportunity.

Today's conversation explores what the Insights Association is doing to protect data integrity, raise quality standards, and ensure that human-centered consumer understanding remains at the heart of brand decision-making.

Today, we are joined by someone who has spent her career at the very intersection of consumer truth and business impact, and who now holds one of the most consequential leadership roles in our industry.

Anita Watkins is the CEO of the Insights Association.