Innovid

Let's see." You know? You're selling cost per clicks.

And I remember a new company called Innovid coming up and having ZviK, having this insanely cool interactive video, you know, formats and, and early days, you know, ScanScout and all these cost per engagement models, and it was this, like, wild, wild west.

And Tremor was looking to then build out a West Coast presence, and at that point, I was hired as the first female salesperson, which that was an initiation, let me tell you.

But it showed me, you know, how a company could evolve so quickly that was willing to listen to customer feedback, and willing to see sort of, you know, opportunities that started very, very small, and kinda test and learn through that, and recognize, you know, that your salespeople are your front line soldiers.

So it actually became kind of a model.

Was Innovid in the mix, too?

Yes, it was.

Innovid, but took a longer time, right? Innovid was something, a relationship that I began, I want to say, in 2007, 2008 or so.

Back in the big days, probably, right? They only

went public a few years ago, right? So sometimes these things, you know,

And, you know, in terms of product extension.

So, you know, with Nevo or with Prisma or with InnoVid, the stuff that they're building could be additive.

And can we increase speed to market on solutions for our customers? You know, and then we're going to let the professionals, you know, do the deals.

Obviously, we'll do our own diligence.

Let me go back to publishers for a bit.

We met a big brand the other day who said their primary ad server was Innovid, which I hadn't heard before because I thought it was just a video ad server.

And how do video ad servers play with GAM? And if an advertiser's primary ad server is Innovid, does it make any difference on the pub side or is it still GAM deciding everything?

OLV or CTV? OLV.

OLV is an interesting one because a lot of publishers do run OLV out of GIMP.