InMobi

So I'm Ryan Luis.

I'm the GM for Brand Solutions at InMobi.

Uh, I've been in the region for around 15 years, and in ad tech for about 14 of those years.

Uh, why did I move to Dubai? Uh, I wanted to live somewhere outside the UK, and my criteria was to wear sunglasses every day-

Fair enough.

Very, very similar to myself.

And do you wanna tell us a little bit about InMobi and, and who they are and what they do?

Sure.

I wrote about it.

Where Brian O'Kelly, the CEO of InMobi, and a guy from Horizon Media were talking about the future of the agency.

And I mean, according to agencies, they have a future.

They'll be okay as long as they become orchestrators.

Maybe I'm missing somebody, but my list is as follows.

It's Google, Liftoff, Applovin, InMobi, Moloco, Verve, and Amazon.

Cool.

And what type of refresh rates were you running before you st- decided to running this test, right? Because that's also one of the things that's made banners less valuable per unit of banner, because we're showing refresh rates that used to be 30 seconds is now 10 or five seconds in some cases, right?