Infront Sports & Media
35
MENTIONS
10
EPISODES
9
PODCASTS
Search complete. 35 mentions across 10 episodes found for "Infront Sports & Media".
Oct 1, 2026
Martin RossHOST
There's just been an announcement this morning that Shahid Sen, who's been at being APAC for a long time, sort of in a... distribution advertising type role across the region.
Martin RossHOST
He is the new head of Infront Panasia, replaces David Nivel, not David Niven, who starred in the sort of Bond satire Casino Royale.
Martin RossHOST
David came in, I think just about during COVID, replaced Ian Matthew, who'd been there a long time.
Martin RossHOST
Anyway, It was a way in for us to talk about really what they do in Asia.
Martin RossHOST
One of the big ones, Badminton World Federation, clearly a long-term deal there.
Martin RossHOST
Slightly separately in terms of how the company kind of obviously as well handles the media rights sales, a divisor to FIFA in Asia, 22 Asian territories for the Olympics as well, but now also...
Martin RossHOST
ITTF, which was announced in the beginning of the week, which is a kind of, the role is to sell global sponsorship rights, also entails WTT, you can maybe explain, but it's an interesting time to be coming into table tennis for Infront.
Jonathan RestHOST
It is, yeah.
Sam RieHOST
So, so what they started with was 700 participants, 700 that first year in Germany, and they basically took out all the stuff that honestly a lot of people find hard, rope climbs, you know, rig work, Olympic lifting, all that.
Sam RieHOST
And in 2019, uh, their, they got a big investment by Infront Sports & Media, so that was the first company that invested in Hyrox at that time.
Sam RieHOST
And as you mentioned, they started growing exponentially.
Sam RieHOST
They started hosting events all over the world.
Burnie BurnsHOST
Pyrox
Ashley BurnsHOST
has reclaimed majority control of its fitness racing brand after its co-founders bought back a majority stake from Infront Sports and Media.
Ashley BurnsHOST
I bet Infront Sports and Media is like...
Burnie BurnsHOST
Good
Ashley BurnsHOST
week.
DanHOST
The founders of High Rocks, so got founded back in, I believe, around 2017, something like that.
DanHOST
And then around 2019, a Swiss company called Infront Sports and Media basically purchased a controlling stake in it.
DanHOST
And as when any investment bank or anyone who invests big money into these things, they want to see returns, which is usually why the prices of everything start going right up because they go, this is popular.
DanHOST
Let's squeeze as much money as physically possible out of it.
Martin RossHOST
Yeah, so I suppose...
Martin RossHOST
The broad details first before we go deep into the why and what it means and where Hyrox and Infront could be going.
Martin RossHOST
Infront sold its 60%, so it's got 60% shareholding in Hyrox, to a consortium led by L. Catterton.
Martin RossHOST
I'm trying to decide what that sounds like.
Martin RossHOST
It sounds like, I don't know, maybe a Midlands car repair service, Elkatterton.
Martin RossHOST
It's founded by Jeffrey Katzenberg, a kind of media veteran and the former CFO of Dropbox.
Martin RossHOST
So that's who's buying it.
Martin RossHOST
Infront, massive return on investment for Infront, who first bought in in 2019.
Mikaël PichonGUEST
Moi, je-- en Europe, un peu moins.
Mikaël PichonGUEST
Ben moi, je pense qu'il y a, il y a Infront, la FIM, donc là, on est assez proches.
Mikaël PichonGUEST
Et parce que moi, quand je vois le programme qui est encore sorti là pour les GP, euh, je suis pas sûr que, je suis pas sûr que Infront ou la FIM, euh, pose la question aux, aux teams pour les coûts, par exemple, les coûts vertigineux que coûte une saison de GP ou une saison d'Europe.
Mikaël PichonGUEST
Euh, je suis pas sûr qu'elle pose la question aux teams.
Mikaël PichonGUEST
Parce que les teams, ils arrivent aux trois quarts de la saison, ils font comme ça.
David VuilleminHOST
Si tu veux, je veux dire, on peut pas dire qu'ils font rien non plus pour nous.
David VuilleminHOST
Ils font pas suffisamment, mais, mais, mais ils nous aident à aller là-bas.
David VuilleminHOST
Sinon, sans l'aide d'Infront, aujourd'hui, on serait pas allés-
Joe VenneriHOST
Hyrox changes hands.
Joe VenneriHOST
Hyrox has a new majority owner with a consortium led by Al Catterton acquiring the stake from Infront Sports & Media.
Joe VenneriHOST
The group also includes Hyrox's co-founders and venture firm WonderCo.
Joe VenneriHOST
Financial terms weren't disclosed, but Bloomberg previously pegged a potential deal at around $700 million.
Joe VenneriHOST
Hyrox changes hands.
Joe VenneriHOST
Hyrox has a new majority owner with a consortium led by Al Catterton acquiring the stake from Infront Sports & Media.
Joe VenneriHOST
The group also includes Hyrox's co-founders and venture firm WonderCo.
Joe VenneriHOST
Financial terms weren't disclosed, but Bloomberg previously pegged a potential deal at around $700 million.
Matt B. DavisHOST
But it was, "We wanna be the guys that own this because we think we know what's best for it.
Matt B. DavisHOST
And if you wanna come along with us, give us a bunch of money so we can get our ownership back from these nice folks at Infront that were nice enough to give us money in 2019, and then again in 2022." And Infront's like, "Amazing.
Matt B. DavisHOST
We just 10X'd our money.
Matt B. DavisHOST
We did exactly what we wanted to do." So Kevin asked the great question: What does this mean to the average racer? Today, I think it means nothing.
Cheryl SnowHOST
It's, I, from what I understand, some people came in and bought some of the company, and now Mo and Christian have made sure that they have more than 50% ownership so that they have more control over the decisions that are made.
Cheryl SnowHOST
Is that correct?
Matt B. DavisHOST
So Mo and Christian sold a m- a, a majority interest to this company Infront.
Matt B. DavisHOST
Infront, which is called the Wanda Group, which used to own Ironman, which owns a ton, a million other things.
James EmmettHOST
with women's football, actress Gillian Anderson has invested in Crux Football, the multi-club ownership group set up by Beck Smith, which owns French club Montpellier.
James EmmettHOST
Amazon has become a global partner of High Rocks, has got that deal in place with Infront, and that includes title sponsorship of the competitive fitness brand's London event.
James EmmettHOST
And Arsenal owners Cronky Sports Enterprises, Stan Cronky, has bought Major League Baseball franchise, the Los Angeles Angels.
James EmmettHOST
for a reported $4 billion, which would make it a record price for an MLB team, just slightly more than the $3.9 billion sale of the San Diego Padres last month.
James EmmettHOST
That's the NFL's Rams, the NBA's Nuggets, the NHL's Avalanche, Colorado Rapids in Major League Soccer, and of course, Prem
David CushnanHOST
champions Arsenal.
David CushnanHOST
It's interesting that you mentioned Infront.
David CushnanHOST
Was that being correct? No, no.