Influencer

Because most people just want to avoid.

So the next one on our list is Influencer.

And this is one, Pam, that you know a lot about because I have actually not read it.

And it's one that I should read.

But tell us about Influencer.

So influencer, it's not like influencer like a YouTube influencer at all.

So whenever I recommend this book to somebody, I always feel like they're thinking influencer like a YouTube influencer, you know, and it's not that at all.

It's written by the same people that did Crucial Conversations and Crucial Accountability.