In-game advertising

What do you think? You mentioned EA, which has been interesting.

They're now talking much more openly about in-game advertising, which has had its moments and there's been ups and downs over the last couple of years.

You had Microsoft getting really big into it with massive years ago.

They backed off a little bit.

There's such a massive audience online.

roblox on discord you know on fortnite etc i need to create these immersive experiences oh wait if i'm going to do it there there's economies of scale if i also take some of those assets and some of that strategy and i apply that the ea's offerings and other partners offerings so i think it's incredibly exciting um what they're doing with that and shout out alex dow great friends over there so you know i hope they're immensely successful with it and i i think they will be

You mentioned being that media buyer buying the in-game advertising at one point.

You mentioned talking to CMOs now.