Imperva, Inc.
On Dec. 4, 2023, Thales Group completed the acquisition of Imperva. Thales is a global leader in cybersecurity, helping the most trusted organizations protect critical applications, data, identities, and software anywhere, at scale. Through Thales’ integrated platforms, customers achieve better visibility of risks, defend against cyber threats, close compliance gaps, and deliver trusted digital experiences for billions of consumers every day.www.imperva.com
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Search complete. 8 mentions across 8 episodes found for "Imperva, Inc.".
Aug 31, 2026
Scott WallaceHOST
And the bots are winning the traffic war generally.
Scott WallaceHOST
Automated traffic accounted for more than 53% of all web traffic in 2025, up from 51% the prior year, according to a 2026 Imperva bad bot report.
Scott WallaceHOST
A separate CloudFlare analysis has also found that more than half of Internet traffic is now non-human.
Alex GrindelandHOST
Two perspectives on this story.
Kate CookHOST
Some other Organizations like disagree about what this number is.
Kate CookHOST
Thales Imperva, which is another Internet organization, dated to 53 percent in 2023.
Kate CookHOST
So there is no standard measurement.
Kate CookHOST
But I think all in all, it's fair to say that the tide has turned and we are a minority now, we being humans on the Internet.
Howard TingGUEST
And he said, basically look at the, you know, my portfolio companies and tell me which ones you're interested in.
Howard TingGUEST
He recommended two companies at the time, Palo Alto Networks and Imperva.
Howard TingGUEST
Both companies are very nascent.
Howard TingGUEST
Um, yeah.
Michael Todd FinkHOST
Their sites and their search engines have fully cornered the internet to direct all flows of traffic.
Michael Todd FinkHOST
And more disturbing, a study by Imperva reveals that The automated traffic, the bots, crossed the majority threshold in 2024 at 51%.
Michael Todd FinkHOST
And then it quickly rose to 53% last year.
Michael Todd FinkHOST
So I'm sure it's much higher now.
Stockwell DayHOST
That's, like, artificial people, not real people.
Stockwell DayHOST
Um, Imperva, s- which is a cyber firm, international cyber firm that does this kind of analysis, are now saying, uh, and they've put out a report called the Bad Bot Report, and, uh, they are saying 53% of all web traffic now is made up of bots.
Stockwell DayHOST
That means not real people.
Stockwell DayHOST
So if you got a bunch of nasty comments on something you said and it's out there on the internet, could be half of those are bots.
Cecilia MarinierGUEST
the way that you get on that stage, if you're an entrepreneur, and I highly recommend if you're an entrepreneur to start looking at it, if you're not ready, wait a year, but submit.
Cecilia MarinierGUEST
But the way that you think about it is that it has broader names that you've heard of before, I would say, you know, Imperva, or Wiz, or Cato Networks, or some of them that have been bought, like And Talon Security was bought by Palo Alto Networks.
Cecilia MarinierGUEST
There's Exonius, which is also one of the big names.
Cecilia MarinierGUEST
Sentinel One, you might have heard of.
Keegan BillingsHOST
He said, "You're literally paying for fake visits, so you can burn money without a single real customer to show for it." Now, there's growing evidence to back these claims, especially now that many tech insiders believe the internet has crossed the inversion point or the moment when human web traffic officially became less than that of bots.
Keegan BillingsHOST
So cybersecurity firm Imperva found in its twenty-twenty-six Bad Bot Report that fifty-three percent of all web traffic in twenty-twenty-five came from bots.
Keegan BillingsHOST
In more, tech insiders say bot domination creates trouble by obscuring human behavior.
Keegan BillingsHOST
Naveen Ayala, a senior data engineer at Microsoft, told us that the biggest impact is that businesses are losing visibility of actual customer behavior.
Camille MooreHOST
The Cloudflare's newer signed agent measures that it's actually 57.5% of bots online.
Camille MooreHOST
Now, what makes this interesting is that there has been a disagreement online, because Imperva had automated traffic at 53%, uh, bots in 2025.
Camille MooreHOST
The difference is it was bots that were indexing the internet versus searching the internet.
Camille MooreHOST
So active users searching on the internet, meaning crawling through Instagram, TikTok, Reddit, Google, et cetera, as active agents, is now robots over humans.