IFEMA

Every angle is a sponsor on a gray wall.

You know, I mean, I know it's set around the IFEMA, which is not the most beautiful location.

Yeah.

But, you know, give us something.

I think that the, if we have a look of the whole picture, it's been an amazing weekend, you know? It, it was a challenge, uh, to build the track.

It was a challenge to fit in a track in the IFEMA industrial area, or the showroom area.

And I think, uh, as a global event, it's been, it's been nice.

Obviously, there is, there is many things to, to learn from and to improve for the following years.

And we had a blank piece of paper in the north section where we could design almost whatever we, we wanted because there was a massive, uh, plot of land where we could design the circuit, half a million square meters to create very iconic parts like, like La Monumental, for instance.

But in the south section, we have to make the circuit compatible with the existing, uh, public roads and also with the existing infrastructure of IFEMA.

So in, in a way, it's similar to other, um, Grand Prix and circuits.

Like for instance, Miami has similarities around a stadium.

... and, and, and, and the pa- and the motor home paddock is essentially in a kind of car park of the main exhibition center for Madrid.

It's called the IFEMA.

Uh, it's the exhibition center for Madrid.

We're kind of near Madrid's Barajas Airport.

I suppose, but then so if you're wondering, so you've got Cadillac Race motor home, then Alpine, then Audi, the bottom three in the championship, and then we've got Hall number 1D-

Mm

... of the IFEMA, [laughs] uh, Exhibition Center.

And that-

The rest of it is this big complex that they have built.

for the circuit itself it kind of goes around I believe it is the IFEMA convention center so it's a big convention center in the I want to say northwest of Madrid it's somewhere up in the north anyway so it's not like in the center of town this isn't like a Baku or something this is kind of outside of the city and It has 57 laps, 22 corners, so it's got quite a lot going on.

A lot of these corners are quite busy.

It's kind of like a hard circuit to describe visually, so I'm really not even going to try.

Yeah.

Specifically, we're pulling back the curtain on the Fane Deaf 2027 show, which takes place at IFEMA Madrid.

Right.

And to help us navigate this, we have some incredible source material.

They decided to go ahead and try and get an F1 race, try and take the Spanish Grand Prix away from Barcelona, which they have managed to do.

And with the help of IFEMA, the vast conference and events centre, In Madrid, they have created this circuit that sort of weaves and winds its way around the convention centre.

The pit lane will be utilising some of the facilities.

And they've created what on paper looks like a really attractive race circuit.

Yeah.

And to illustrate this, we're drawing from Adam Dragos's Exhibitor as Stand Guide to IFEMA Halls three through five.

And we're using that guide to build a like a hyper specific blueprint for data center World Madrid.

That's the one happening November 4th and 5th, 2026.

I mean, knowing that this audience is highly senior and incredibly impatient, how do you even get them to walk down your aisle in the first place?

Well, that's where the venue layout comes into play.

Right, because looking at the layout of the IFEMA Exhibition Center, data center world isn't happening in isolation.

No, not at all.