IFA

Yeah, and I guess it's super important for every developer what they are actually developing and what is it for, right? So also a very important topic here.

And we have been meeting, Thomas, two days ago at IFA.

I'm a little bit confused because there are so many events happening right now.

I've just been at my own event, Hackathon, in Cologne, three days last weekend, where we developed great stuff with our own track, the Contextual AI Challenge, I call it.

It was really great.

So Hackerz was very happy.

And then just jumped into the train, drove to IFA for my first time.

And Thomas, you're a longtime IFA guy.

We're now joined by Ben Cronin, editor of Sport Business Sponsorship.

Ben is back from Berlin, where he was last week at the IFA, one of the biggest tech conferences, you can tell us, where UC3 and UEFA were announcing some pretty big sponsorship deals.

Ben's going to talk us through that.

But first of all, Ben, tell us a bit about IFA for people that haven't been to look at fridges and washing machines.

Yeah, it seems like it's absolutely huge.

I read that it was the biggest electronics and appliances exhibition in the world.

Yeah, correct.

There's quite an interesting dynamic there because obviously Guy Laurent Epstein has to put an appearance with these brands and turn up at presentations at these big events.

Hay que esperar que pronto llegue la presión para subir de nivel.

Y desde Berlín, para conocer las últimas novedades de IA física en IFA, le cedemos la palabra a Daniel.

IFA 2026 en Berlín se parece menos a una feria de electrónica de consumo y más a una convención de robótica.

D Robotics presentó en escena su familia de chips de IA Sunrise, con un rango de cinco a quinientos sesenta tops, que alimenta tres robots domésticos de consumo, entre ellos el compañero Hey Eimy de TCL y el cuadrúpedo Superdog de Vbot, que lleva en producción en masa desde mayo.

El mensaje desde el piso de la feria es claro: la IA encarnada ya no es un punto en la hoja de ruta, ya está en los estantes.

Para lo último en el frente del hardware, le paso la palabra a Amber.

El salón IFA de Berlín se convirtió esta semana en un escaparate inesperado de hardware de inteligencia artificial.

D Robotics presentó su familia de chips Sunrise, con un rango de cinco a quinientos sesenta TOPS, que impulsa tres robots de consumo en el piso de exhibición, entre ellos el compañero Hey I Me de TCL y el cuadrúpedo Superdog de Vbot, que lleva en producción masiva desde mayo.

[carraspeo] Es la señal más clara hasta ahora de que el stack de inferencia está saliendo del centro de datos para integrarse en dispositivos que caminan, te siguen y van a buscar la pelota del perro.

Turning to Consumer Technology

Tuya Smart used the IFA technology show in Berlin to present what it describes as a full-stack artificial intelligence platform for connected devices.

The company supplies the underlying software that thousands of appliance and electronics brands use to make their products smart, so its direction tends to shape what appears on store shelves a year later.

This year's presentation centered on moving from voice commands toward agent-style behavior, in which a home system interprets intent, coordinates several devices and acts without a separate instruction for each step.