Ida Auken

We're talking about the rise of the subscription-based society.

The WEF in 2016 highlighted a scenario, a man, uh, imagined by Danish politician, uh, I'm gonna pr- I know I'm gonna slaughter this, Ida Auken, I believe that's how you pronounce it, in which traditional ownership had largely been replaced by access to services.

Let me say that again.

Pr- again, prediction, 2016, by the time we get to 2030, which would what? That's 14 years.

The World Economic Forum published a statement on their website that said, quote, "By 2030, you'll own nothing, and you'll be happy," close quote.

What? This idea is based on a 2016 essay by the Danish politician Ida Auken, and that essay was originally titled, quote, "Welcome to 2030: I Own Nothing, Have No Privacy, and Life Has Never Been Better," close quote.

This essay was later retitled on the World Economic Forum's official website.

It was retitled as such, quote, "Here's how life could change in my city by the year 2030," close quote.

In 2016, the World Economic Forum and Forbes magazine published a short essay titled, Welcome to 2030, I own nothing, have no privacy, and life has never been better.

Written by Ida Auken, Denmark's former Minister for the Environment, the essay imagines what life might be like in 2030.

The year 2030 was chosen because of its importance to the achievement of the United Nations Sustainable Development Goals and the Agenda 2030.

The SDGs are a collection of 17 interlinked objectives adopted by the UN in 2015 with the ostensible goal of ending poverty, protecting the planet and spreading peace and prosperity to all people by 2030.