I'LL-IT

Mm.

Specifically this group Illit.

So Illit is this other group that came out a f- couple years after NewJeans debuted.

And Illit, when you watch Illit's debut, and this is something that's gonna piss off a lot of the Illit fans, and I'm sorry, guys.

Just take a deep breath and maybe plug your ears for the next two minutes, okay? [laughs] But if you look at Illit, Illit has a lot of similarities to NewJeans.

Mm-hmm.

Like, when their, their first song, when they debuted, it had...

For sure.

Like, look at ILLIT topping the social chart.

It's impressive, but how sustainable is that engagement?

Good question.

More pressure, more formulaic music.

That's a valid concern, but some artists break the mold, like ILLIT rising to number 12 with M-A-M-I-H-L-A-P-N-A-T-P-A-I.

Right, it shows there's still room for innovation, but maintaining that creativity amidst competition is tricky.

So true, and new genes at number 16 is climbing too, which says a lot about their appeal and strategy.

And for, uh, Journalists Pick Artist Award, it went to RIIZE.

And Best Stage went to ATEEZ, and even HARMONY, and ILLIT.

And, uh, Best Fandoms Award went to FORHUYS, uh, EnHypen, and Remains ReSeen.

Best All Rounder Musician went to Jay B and Evan.

And then Global Next Leaders Award went to Now United and XLOV.

And, uh, okay, so there's a big list for this one.

The K World Dream Artist Award went to &TEAM and BLE, ALPHA Drive One, Coti S, Hearts 2 Heart, Kick Flip, RIIZE, &TEAM, ILLIT, BTS, Stray Kids, P1Harmony, ATEEZ, and LE SSERAFIM.

The Best Digital Music Award went to Hwasa, Ivy, Aespa, and Shoana.

But, um, they were, like, already saying shit that Cordus was gonna ruin this song because there are many people that don't like the sound of Cordus's music.

But you guys have to fucking realize, like, Cordus literally wrote songs for ILLIT, for Enhypen, for Le Sserafim, and for TXT before they debuted as Cordus.

And it-

And they were all fucking bangers, so, like, get the fuck out of here.

Right?And so this is what that means.

Like, ILLIT is their most recent girl group who debuted in 2024, two years ago.

Yeah, it hasn't been that long since a girl group came out, and I wonder if ILLIT is not doing what the business expected or wants them to do, like numbers wise, money wise.

Like, why-

Mm-hmm

Exactly.

And when you add collaborations like iconic BY Mistake with LE SSERAFIM and ILLIT, it elevates their profile even more.

Right.

Collaborations can be tricky though.

Um, also, there was, like, a little artist den where, like, more artists performed.

I think, like, ILLIT was there, too.

Like, AlphaDrive1 as well.

Like, they have, like, a little stage, like, in the convention area.