i-D

The Brat album cover, right? Charli's Brat.

Turns out a, a graphic design maestro made that, the art director of ID Magazine, and he's online now on YouTube describing what inspires him and why he did that, and he's got reasons for everything.

But it just looks like a screenshot of the word Brat on a green background.

It looks like it took one second, and it's supposed to kind of disturb you, I think.

So I'll be sure to put that one in.

Like I'm thinking like Rolling Stones type deal or like, you know, some sort of ID magazine or something like that that touches on him.

That's high praise, especially because I was like, oh man, I wish it was more in focus.

But that, I mean, you're making me see the beauty in it for sure.

He was at the center of the '90s London fashion scene.

He was fashion director of i-D Magazine at 18 years old.

And although he went on to be one of the most celebrated voices in fashion, editing British Vogue, he believes that the particular atmosphere of the '90s contributed to his trajectory.

When I started, you learned everything from a magazine.

"The weirdos were taking over," is how Cocker himself puts it in the catalog to Tate Britain's show.

The '90s is curated by Edward Enninful, who joined i-D magazine as a fashion director when he was still in his teens, and then went on to become editor-in-chief at British Vogue, and it leans heavily towards his experience of the decade.

A magazine editor's-eye view of a period of grungy reinvention, strong on models and photographers and iconoclastic designers.

The show is actually sponsored by McQueen, the fashion house founded by Alexander McQueen.

We talk to Nick Knight, image maker extraordinaire, the go-to creative force of fashion houses Givenchy and Dior, designers Alexander McQueen and John Galliano, and collaborations stretching from Bjork and Lady Gaga to Rick Owens and some of the most provocative cultural creative voices working today.

But first, we talk to Terry Jones, a publishing pirate, someone who threw away his prestigious job as art director at British Vogue in favor of documenting the blossoming punk scene, first through the raw energy of Not Another Punk Book, and then in 1980 when he founded i-D magazine, a revolutionary publication that took the attitude and immediacy of fanzine culture and turned it into one of the most influential style bibles in the world.

My name is Richard Smith, and I'm your host.

Welcome to Destroy.

You have to destroy in order to create.

Terry Jones left Vogue and started i-D magazine and really was shaking things up.

He was reinventing what graphics were.

He was reinventing fashion, how you capture it, how you portray it.

Yeah.

And the way he was sitting on the steps like, I don't know, like he was about to be photographed for ID Magazine or something.

Yeah.

I laugh as if I probably wouldn't have done something similarly stupid, but still.

greatest living American writer.

And speaking of Blue Bannisters, we just got a write-up in ID Magazine today.

And that's why they wrote that down.

And that's, like, pretty freaking awesome.