Hypercasual game

In this article, we'll look at three product models, hypercasual, casual, and mid-core, examine what publishers have been doing to reach accessible depth, and come up with a new formula for success.

Let's start with hypercasual.

Hypercasual publishers are the masters of reaching a huge audience with appealing and simple mechanics.

They are now leveraging this skill set and aiming for deeper and more monetizable genres, distilling the essence to reach a mass market without sacrificing depth.

In a sense, they are taking a page from Supercell's playbook, but applying it with an even greater degree of simplification.