HX

Yeah.

So we're going to talk about, obviously, HX.

Obviously, they've been running since 1896.

Yes.

Many people still know you, obviously, as Hurtigruten, but obviously you have now split.

So

what is HX Expedition now and what has stayed the same within the company?

Yeah, so we split off from Hurtigruten around three years ago now.

So there's all sorts of cruise options that you can do.

But HX Expeditions, who is your favourite? Oh, no, that's right.

I like their old name.

They're old name, thank you.

Thanks for the invite.

So you recently returned to Hurtigruten after spending time at HX.

What brought you back? And does it feel different now than it did when you left?

Yeah, it's interesting.

I was originally hired by Hurtigruten four years ago.

And at the time, I was brought in to head marketing for the Americas for both the Hurtigruten and the HX brand and did that until the two companies split.

to HX and focused on the expedition side of the business.

And a number of my coworkers stayed on the Hurtigruten side.