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Hugh Brazier

CEO and Race Director of London Marathon Events; son of London Marathon co-founder Chris Brasher and former Sweatshop chairman and European motorcycling champion.

Oct 2, 2026

28:54
And could you always sort of see yourself taking over sort of the helm of the marathon? I could
28:59
never see myself taking over.
29:01
No, it was never part of a plan.
29:03
I was a retailer.
29:06
I took, you know, I... sold running shoes and tennis rackets um from about the age of 15 i used to take them to school yeah um because the kit at school wasn't particularly good so i'd take better tennis rackets i was a good tennis player yeah um and um so i was working in sweatshop and um immersed in running in that way and i built sweatshop up to 43 stores as the number one specialist running retailer We did some really advanced stuff.
29:35
We were the first retailer to put a force plate in the ground of the shop.
29:41
We were the first retailer to put treadmills and video cameras in shops.
34:09
What are you most excited for? And how do you, because we were talking before about, you know, Saturday night when you go to sleep before, how do you think you'll feel, you know, going to sleep on a Saturday night, knowing that you're going to be getting the chance to do it all again the next day?

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