Hudson Square

I'm very excited they're here in New York City.

Kiko, the Cheng Gujing team's first restaurant in Hudson Square just launched weekend brunch.

The brunch menu includes a Chinese donut with condensed milk butter, luna manteca rice congee with an onsen egg, maitake and chili oil, pancakes with kaya jam and pandan, an omelet with seaweed and creme fraiche, a dungeness crab with spicy crab fat mayonnaise, and a pork tonkatsu with sweet soy, pineapple, mustard, just to name a few.

Now that sounds absolutely delicious.

Okay, the campaigner body of work you are most proud of?

I would say it's the rebrand of Hudson Square, which is ironically the neighborhood where our agency is, which is...

Just below Houston and above Canal, that whole area, we branded it.

It's kind of what the work that put us on the map.

And it was something that we pitched from scratch that I was involved in.

So Hudson Square.

Something else we've got in common.

Your favorite movie.

And they're technically a class B building, right? Like 11 Madison, something like that, right? It's technically a B, but obviously it's a super cool, iconic building right on Madison Square Park, full of blue chip global companies, right? And so, you know, there's a situation like that.

So, you know, I'm using those terms carefully, but most of the cool buildings that tech companies want to be in, a lot of them are technically class B buildings, right? In Midtown South, around Flatiron, Nomad, Madison Square Park, Hudson Square, that sort of thing.

And there's been incredible demand for those buildings.

And that's a lot of the ecosystem that historically co-working operators have wanted to be adjacent to in New York.

I do, yes.

The folks in our neighborhood at Watch What Happens Live, they gave me a key to Hudson Square, which is a kind of fake, made-up neighborhood name, I think.

I've never heard of Hudson Square.

Right, exactly.

No one has.

I don't know if anyone will ever do anything like this again, but to, to more your point, in, uh, in 2018 we sold our, all our existing facilities on the Upper West Side of Manhattan.

Then we, uh, we leased a property that's down in, uh, near, um, Hudson, it's called Hudson, uh, Hudson Square.

It's near the Holland Tunnel.

And, um, you know, we, uh, we started construction in early 2019, and then, you know, we started our planning.

Here's a look from the ground, and it's like, oh, no, and now the sun has set before I get into my weather segment.

So that's 6:19 now, and we have mainly clear sky, just a few patchy clouds from our seven Hudson Square studios.

We're at 67.

South wind is kind of light.

At least some ponding of water out there with some flood advisories.

In effect, a live look right now from our Hudson Square studios looking off to the south.

Down toward the mouth of the Hudson River as it enters New York Harbor.

You see Jersey City there on the right.

Looks good.

Don't Be Shy is the new Ginza-style cocktail bar, which opens September 22nd at 68 Charlton Street in Hudson Square.

Led by head bartender Shinya Yamo, their trip to Japan, in quotes, program, interprets Japanese destinations through cocktails like the Fuji, the Edo, which is a sweet potato miso-infused vodka, sweet potato Campari rice cube, the Echigo, a Hakusan sparkling sake with Echigo stout, and the Reiku.

They will also have a Japanese-American bar food menu that has burrata of tomato with tomato sorbet and dashi, octopus crudo of truffle and sudachi, tuna tartare with Asian pear and yuzu, miso chili and sea bass, and hot sandoz like the wagyu of shaved parm.