Yeah

... my buddy and mentor, Sarah Beth Herman, MBA.

She's a nationally recognized leadership educator, entrepreneur, and servant leadership expert with more than two decades of experience helping dental practices grow through people, systems, and accountability.

As the CEO of Dentistry Support and Dentistry Support Academy, and Sarah Beth Herman LLC, she has built a reputation for transforming practices by strengthening operations, elevating team performance, and creating healthy, sustainable workplace cultures.

Her work is rooted in a people-first philosophy, combining high standards with practical systems that drive real results.

Sarah Beth recently earned her MBA from Grace Christian University, graduating summa cum laude, a reflection of her commitment to excellence and lifelong learning.

Under her leadership, Dentistry Support was honored with the top, with the 2025 Torch Award for Ethics by the Better Business Bureau, recognizing the organization's integrity, transparency, and commitment to doing business the right way.

Yeah.

They all do it.

Yeah, yeah.

And right now, the average new car is $50,000.

And I would say 95% of all the dentists go to retirement, and they never sold one case for the price of a new car, which would be $50,000 a day.

And then I watched Clear Choice, my favorite DSO, because they rolled out 100 locations, and the only thing they sell is $50,000, two arcs, all on fours, $25,000 an arch.

They rolled into Phoenix and all the oral surgeons and periodontists were like, I don't know if I like this.

And they started doing all these infomercials.

Nudge it up a little bit more, get uncomfortable, but truly do great dentistry, offer to patients and stop like holding back and assuming that they don't want to do it because more patients want to than you believe that they do.

Mm-hmm.

And you're not gonna get that with, with a robot answering the damn phone.

It's gonna take a human.

And, and, and the, the dentist that, that focus on the receptionist closing and, and suddenly you just...

Like you ask a receptionist, "Well, what is, what is your job description?" "Well, I get the mail, and I make the deposit, and I schedule patients, and I do FAs." It's like, okay, you, you know, no, your job is when someone calls the office, your butt is to convert their butt into a chair.

You're gonna take them through the phone and set their butt in a chair.

And if you-- And I'm only gonna track conversions of calls to butts in chairs, nothing else.

Yeah.