How Bad Are Bananas?

If at the same time, we're not doing anything about it as consumers.

So where I'm going with that is if it is widely understood and widely publicized in the public, which let's hope these statistics become more like, what is it, Mike Berners-Lee's How Bad Are Bananas, that people have a quick reference of like, I've just done a GPT or a Le Chat or a Claude Code, then they should have a sense of what the cost is.

My challenge would be, is your query 10 times more useful than a Google search? In which case I kind of feel the scales maybe balance themselves out.

If you said to me, Did I use, you know, one of these Gen AI things to just do a sort of, you know, cat on a vacuum cleaner mashup video, then sure, maybe as a teenager, that's just part of me finding out what's funny.

John Elkington's Green Swans.

classic would always recommend that one one that had a profound effect on me was Michael Mann's The New Climate War that really kind of struck a number of chords with me so all of those I think are worth it but if I had to do one it would be the my old perennial favorite of How Bad Are Bananas by Mike Berners-Lee

Wonderful.

I did know that you were very fond of that book.