Hotmart

they raised a few hundred million.

Even Hotmart was very similar.

They raised 400K and then 10 years later, they raised 100 million.

Yeah.

But even for those merchants with 100% of share of wallet, we just keep fine tuning the user experience to increase the performance and the approval rates and the conversion rates.

So it's a combination, but we have seen great results and we process payment for Hotmart here that Launchit picks automatically.

And they saw 22% of uplift in customer retention, which is one of the key metrics that they have to understand if worth to keep offering the payment method or not.

And also Nord Security, which is another, which has announced it recently, APR.

If your product helps your customer succeed financially, your customer will never have a reason to leave.

By the time Teachable was acquired by Hotmart in March of twenty twenty for two hundred and fifty million dollars, it had helped its creators collectively earn over half a billion dollars.

It had gone from a three-day hacked together side project to a sophisticated software powerhouse.

Ankur Nagpal eventually stepped away from the CEO role entirely, walking away from more than ten million dollars in unvested equity because he valued his own freedom more than simply having more.