Hotels.com

And, you know, they never sort of check around.

They don't go on to one of the hotels, hotels.com or any of that type of thing.

Booking.com, Trivago.

No.

It is one part, you know, what we would call direct bookings through vicasa.com, casago.com, our kind of proprietary channels.

it is also increasingly talking with the OTAs themselves and seeing how can we help negotiate better terms for our franchisees, just as Marriott and Hilton for their franchisees would be focused on how can we drive them direct bookings, but also how can we work with Expedia and hotels.com and, you know, booking.com, whatever else to, to, to, to get better terms for franchisees.

So again, That's top of the list.

Right up there with that is helping them on homeowner recruitment.

But I think the theory of the case was around there is a better way to lease.

Why can you go to hotels.com or booking.com, book a hotel, be done in 10 minutes? And why, when it comes to renting an apartment, can you see the apartment on the site, but then there's weeks of application work and friction and back and forth? So just that, you know, tried and true kind of Silicon Valley, there's a better way to do this with less friction, I think was the instinct.

Now, to be fair, I think that the competition led to a better leasing experience for the consumer across all sites, and I think that was a net positive.

But I do think, to your point, the space had become crowded.