Horst Dassler

Mm-hmm.

Again, there's a sort of culture question here, but it's in a different guise, which is, when I look at FIFA now, and you talked about the sort of days of buccaneers and pirates in the sort of 80s and 90s, do you see a line between the sort of Horst Dassler era and today? Do you think that culturally there is a link there? No.

Or do you think that it's fundamentally a different thing going on?

It's fundamentally different.

I think from those days of Horst Dassler, Inter Soccer 4, Patrick Nally and all of that, I think it's, you know, a long forgotten David Maybe.

Have you ever heard of David Maybe? No.

I mean, many people would say David Maybe invented the perimeter board business.