Hootology, Inc.

Wow.

And for our listeners, so Hootology started in 2016.

We

did.

And it was beautiful, because at Nature, I'm an INFJ, if you're a Myers-Briggs fan, which is intuitive and feeling.

And so I think I needed to not realize I was being fired.

And as I stepped out of that, and I had three more months on my New York City apartment rent and I was being recruited by another agency and I just was like I can't I can't work for another agency it's just not the right fit and so I started Hootology as a reluctant founder like I feel like I ideally wanted to be a number two right the person who does all of the work and let somebody else kind of be in the limelight and I looked around and It had many situations where I was like, I think it has to be me.

And so here we are 10 years later.