Honey Ohs!

So we have new flavors in that space.

So Buzz and Honey O's, we've got Jacked Apple Crunch, obviously Cereal Killer in the small format and the mini format.

And then we have a variety pack exclusive called Berry Dilute.

So we're going to continue to double down in that breakfast occasion flavor inspiration.

Like, I feel like it's limited by the fact that the cereal is not a good name.

Like, Honey O's feels like... that doesn't feel like the name of it.

Like, it seems like that cereal should have some sort of better, better name.

Like Cheerios is, is already claimed the sort of like, I don't know.

It just feels to me like that shouldn't be what the cereal is called, but it is called Honey O's.

It feels like

you assume it'll be a generic Honey Nut Cheerios, but really it's doing its own thing.

...

I think those are- Those are like Honey O's, but they're just the frosted, I think.

Oh, no way.

Yeah, well, I think that would have to be my favorite.

Like-

Honey Oh's

... you got, you got everybody else, bro.

You just gotta camouflage at this point.