HomeLight
HomeLight is building the future of real estate — today. We help the best real estate agents and loan officers in the U.S. close more deals and deliver better outcomes for homebuyers and sellers. Our suite of innovative products enables agents, lenders, and their clients to upgrade to all-cash offers, buy a new home before selling their current home, or create certainty through a modern closing process. Each year, HomeLight powers billions of dollars of residential real estate business for thousands of our partners. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all. Founded in 2012, HomeLight is a privately held company with offices in Scottsdale, San Francisco, New York, and Seattle, with backing from prominent investors including Zeev Ventures, Menlo Ventures, Group 11, Crosslink Capital, Bullpen Capital, Montage Ventures, Citi Ventures, Google Ventures, and others. HomeLight, Inc. is a licensed real estate broker in the State of California, DRE license # 01900940www.homelight.com
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Search complete. 4 mentions across 4 episodes found for "HomeLight".
Sep 28, 2026
Ryan JabbourGUEST
That Zillow lead could cost X amount of dollars, right? And you go out there, what's your goal in these Zillow leads? Which I'm not a fan of Zillow leads, but your goal is to get them to like you, know you, and trust you.
Ryan JabbourGUEST
Any referral platform, Redfin, HomeLite, any one of these, it's so hard to get these people to like you, know you, and trust you.
Ryan JabbourGUEST
These ads and the systems that I created, you show up like a local celebrity.
Ryan JabbourGUEST
They like you, they know you, and they trust you.
Jason NelsonGUEST
We do a lot of Google.
Jason NelsonGUEST
We don't do any Zillow, HomeLite, Movado are a couple that we utilize, but we spend most of our ad spend on Google ads.
Jason NelsonGUEST
When people are looking for a realtor near me, realtor Southern Oregon, we want to be up there at the top.
Jason NelsonGUEST
And that's where we found we don't love paying those huge referral fees.
Keith RobinsonHOST
Give me examples.
Bobby KerrGUEST
Yeah, if you don't have a profile on Zillow, Realtor.com, Homes.com, Fast Expert, HomeLite, those are all real estate-specific platform citations that AI tools are pulling data specifically from.
Bobby KerrGUEST
So they might go to your Google profile and look, okay, see, great, there's great reviews there, there's a good visibility, the website's decent as well, but if you're not on industry-specific platforms with also reviews on those platforms... with all of your statistics, then you're missing out on a massive layer of online visibility.
Bobby KerrGUEST
So Google business profile.
John ShukmanHOST
But if you're a new realtor feeling like I'm struggling, I need to make some money, I would research these.
John ShukmanHOST
And so there's a few others, right? But you can kind of look at them and and just kind of say, hey, what is out there? So Op City is definitely one of the bigger ones than Zillow, Realtor.com, and then there's some other ones, Sold.com, HomeLite, and Referral Exchange.
John ShukmanHOST
So look them up.
John ShukmanHOST
You just want to make sure, again, that you are not paying anything on the front end.