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Holly Starks

SEO expert known as the "Queen of Black Hat SEO," founder of Starks Publishing and Quality SEO Rankings, now speaking on local SEO after transitioning to white hat tactics.

Sep 30, 2026

7:45
Let's, let's go into like, what, what are we talking about? So do you have like an example? Can you give me a business type and then maybe just walk me through like a example of like what you'd be changing on their page?
7:57
Yeah, so I've always been in the home services niche because it's easy.
8:04
I don't have to worry about licensing.
8:10
I have done some stuff with financial, but more like crypto and casinos and stuff like that.
8:14
So I moved from a very easy, to me, easy niche to YMYL.
8:21
I'm like, that's just a line of crap.
8:24
I don't believe in that.

35 MINS LATER

43:31
What mistakes do you still see agencies making when it comes to Google business profiles?

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