Hōjicha
Green teaWikipedia
20
MENTIONS
10
EPISODES
10
PODCASTS
Search complete. 20 mentions across 10 episodes found for "Hōjicha".
Sep 28, 2026
George ShuttGUEST
Whilst you go to towns and even some towns in the UK, matches are still very low in kind of mix.
George ShuttGUEST
You know, you have Hojicha now, which is starting to come into the UK industry.
George ShuttGUEST
You know, in towns, I don't think most customers would know what that is.
George ShuttGUEST
But in London, they do.
Andre LongginouGUEST
Some of the best Italian food I've had is actually here in Chengdu as well.
Andre LongginouGUEST
And then you've got heaps of drinks, like you've got coffee, tea, and then you've got milk teas, you've got matcha, which is matcha, you've got hojicha, you've got all kinds of amazing drinks.
Andre LongginouGUEST
And then places to see, there's so many places to see, both here in Chengdu, there's the mountains, there's beautiful lakes, there's the city, there's also the agricultural side, the farming districts.
Andre LongginouGUEST
And in the same way, the rest of China as well, there's deserts.
Josh SchererHOST
I love Genmaicha.
Josh SchererHOST
I love Hojicha.
Josh SchererHOST
Hojicha.
Josh SchererHOST
I love all those.
Josh SchererHOST
The super milky sweet matcha lattes don't do a ton for me, especially with the little sharts of fruit goo.
Remy Morimoto-ParkGUEST
I know.
Remy Morimoto-ParkGUEST
Hojicha.
Remy Morimoto-ParkGUEST
Why'd
Jonnie ParkHOST
you come up with hojicha? I don't
Steffie BaikHOST
know.
Steffie BaikHOST
Hojicha is good, though.
Steffie BaikHOST
Hojicha is roasted matcha.
Steffie BaikHOST
Did you know this? Mm-hmm.
Joel ChuaHOST
I think.
Joel ChuaHOST
Hojicha is the roasted tea.
Joel ChuaHOST
It's the roasted tea,
Oscar BrekellGUEST
but actually you start with either Sencha or any other Japanese green tea.
Oscar BrekellGUEST
So you need green tea first and then you roast it.
Oscar BrekellGUEST
So despite the brown colour, actually Hojicha is classified as or categorised as a green tea.
Oscar BrekellGUEST
It is.
Joel ChuaHOST
Inherently, it's a green tea.
Alli DelGrippoHOST
Okay.
Alli DelGrippoHOST
So today we are drinking Unified Ferments Hojicha, which is, you nailed it, it is a tea.
Alexandra WakimHOST
Okay, first time, first guess.
Alexandra WakimHOST
And before we get too far into
Ali DelGrippoHOST
Okay.
Ali DelGrippoHOST
So today we are drinking Unified Ferments Hojicha, which is, you nailed it, it is a tea.
Alexandra WakimHOST
Okay, first time, first guess.
Alexandra WakimHOST
And before we get too far into
May ChenGUEST
Yeah, yeah.
RosettaHOST
Hojicha.
RosettaHOST
Like, it's got a sort of nuttier, like-
May ChenGUEST
Yes
Jeffrey KaplanGUEST
Matcha Nude got an investment from us right before the global matcha shortage.
Jeffrey KaplanGUEST
So it allowed her to create new packaging, create a new product called Hojicha, and she's growing her e-commerce as well.
Jeffrey KaplanGUEST
E-commerce is really where a lot of our companies end up.
Jeffrey KaplanGUEST
In the new cohort, you know, you've got the Flying Bike, that's Asheville's electric bike tour company, Asheville Wellness Tours, Devil's Foot Beverage, Evolve Early Learning, Full Moon Tea Company, Ginger's Revenge, Habibi Village, Highlands Hydro Clean, Rock Geist Backpacks, have three more, Savage Supply, Spice Witch, and The Village Potter.
Sascha Benjamin FinkGUEST
[laughs] So I don't over-caffeinate or tea-inate at a certain time.
Sascha Benjamin FinkGUEST
So there's a moment where I switch to hojicha [laughs] to, like, slowly get down and get a warmer thing.
Sascha Benjamin FinkGUEST
And, um, yeah, I think there's a lot, right? There's a lot that, that I do to get myself through a day, and ingestion is just one of the easiest and kind of nicest ways to do that.
Robert T. ValgentiHOST
I understand, and I'm, I'm inspired now as I sit down to grade a stack of papers.