And, you know, I suppose, you know, that you mentioned AI, and I think it'd be interesting if you could develop that a little bit with some examples of where people are winning or where some of that investment's going, because, you know, obviously, it's a huge open field.

Sure.

So I'll answer all the three.

One is the trends, one is the elements of affordability, and look at AI.

So in terms of external trends, broadly, things haven't changed very dramatically.

So the things impacting the health system as a whole, you have the large impact coming from the increasing chronic burden and aging population.

And that's adding tremendous pressure to the health systems, both in terms of cost and also workforce burnout and so on.

What are some of the lessons that you might impart to leaders looking to explore this broad field and ecosystem? So