Hily

Discord, Wiz, Bumble...

Hilly, H-I-L-Y, Kik, K-I-K, Live Me.

These are all ones that are there.

Scout, Yubo, Down, they're all there.

And so that's an example of how just the smaller brands don't really need to worry about going through a whole legal department, which they don't [laughs] you know, they don't really have, and, and getting some, some kind of edgier creative out there.

And, and we heard that from another brand too called Hily, which is a dating app.

They really purposely go after edgier creative as a way to differentiate themselves in the pretty competitive space.

Yeah, yeah.