Why is it that financial behaviors fail even when there is a base of knowledge there?

Yeah, even with a base of knowledge, it doesn't mean you're going to handle it properly.

And some of that comes down to simple choices, what people choose to do with their money, how they choose to set their limits and boundaries, or if they don't set any at all, and what those lifestyles look like.

This day and age, I will say probably in the last five years, it's become much more prevalent.

Five years ago, this wouldn't have even been a conversation.

But in locker rooms specifically, if I'm talking about NFL athletes, Prior to COVID, there wasn't a ton of media on these guys in terms of what they were spending money on and how they were spending.

There was chitter chatter about how they were going broke, but you weren't seeing it, physically seeing it.

So how do you help them to develop that mindset and develop those practices that supports that?