Higgsfield Inc.
Higgsfield Inc. provides an AI-powered platform for generating and editing videos, images, and animations, including cinematic video creation, image generation, visual effects presets, camera controls, character creation, and marketing ad tools. It is a San Francisco-based generative AI company offering these tools as a web platform and enterprise subscription.www.higgsfield.ai
118
MENTIONS
43
EPISODES
38
PODCASTS
Search complete. 118 mentions across 43 episodes found for "Higgsfield Inc.".
Oct 9, 2026
Nathaniel WhittemoreHOST
This could either be reflective of the big training runs recently completed by each of the frontier model labs, or it could be a hint that fine tuning of open models is starting to pick up.
Nathaniel WhittemoreHOST
Runway and Higgsfield also both ranked on the market share growth list with Karazian writing, "The increased adoption of expensive image and video generation models will push AI spend up.
Nathaniel WhittemoreHOST
These use cases are comparatively expensive relative to the coding and language model use cases that have dominated enterprise adoption of AI." Speculating about where strong new image and video models will take the industry, he continued, "Today, their use is largely limited to social media marketing and advertising, though you could imagine the bull case for AI being greater adoption of image and video models for construction and manufacturing automation, signs of what could come but were not there yet." So for our purposes, for the rest of the episode today, the key idea is that even when it comes to the data, everything is showing a key set of trends which are also showing up in the products themselves.
Nathaniel WhittemoreHOST
So first up, one of the most interesting announcements of the week came from Elon Musk.
BraydonGUEST
You have to know what you're doing.
BraydonGUEST
I think it's, like, hard to just, like, go into Higgsfield and prompt something and get, like, a really great thing.
BraydonGUEST
I think it's like these are tools just like Photoshop or Premiere.
BraydonGUEST
Like, you kind of have to know.
BraydonGUEST
You have to use them and experiment and just, like, trial and error them to, to really get them, so.
Eric DyckHOST
And so where in your workflow is Higgsfield? Where in your workflow is Higgsfield? That's between, um, Grok and Claude, or is that, does it happen after Claude?
BraydonGUEST
Yeah, so it depends on the client.
BraydonGUEST
Like, Higgsfield is great for...
DavidHOST
It's, it's the whole actual thing.
DavidHOST
But I started using, um, Higgsfield and using the CDance, uh, models to build animated backgrounds, and then we film Rob on a green screen.
DavidHOST
I was pretty amazed, blown away, but there was-
Tyler StalmanHOST
Well, wait, wait.
CalebHOST
Uh, the idea of fake or bots or AI influencers is not new obviously.
CalebHOST
Uh, but this push from Higgsfield AI to make sort of this AI influencer sort of, um, construction machine.
CalebHOST
So basically their app will let you kind of make an influencer and basically swap them out into viral videos so that you can basically go super viral.
CalebHOST
And, um, I don't know, uh, do you know what the dead internet theory is? Have you heard that before? Does that mean anything to you?
Rabah RahilGUEST
I didn't.
Colin DohertyHOST
Our, our, our countdown video is all the Higgsfield videos that I've made-
Rabah RahilGUEST
Oh, please, bro
Colin DohertyHOST
... and so you're a part of it now.
33 MINS LATER
Chris HallHOST
[laughs]
Rabah RahilGUEST
I think, dude, I think Google is actually low-key one of the best AI models.
Rabah RahilGUEST
Like, I think it's better than Higgsfield.
Rabah RahilGUEST
I think the pro- well, 'cause Higgsfield is basically CDance, uh, or the fancy ones that you're using is basically a CDance model.
ThreadguyHOST
Like, th- e- really, really, you walk around...
ThreadguyHOST
I scroll Twitter, and I'm just like, what does this even mean exactly? What, what exactly does it mean? And, you know, I am, I am pretty fucking pro-Pope, but, but to give you this take, like, algorithms lack the spark of humanity, I just say that I don't think it matters, and I've been watching specifically what's happened with these AI influencers over the last week, Higgsfield influencers, and the obvious conclusion is that it just doesn't matter.
ThreadguyHOST
Spark of humanity or not, this, it's infiltrating.
ThreadguyHOST
It, it's just going to...
ThreadguyHOST
I mean, bro, the, the Higgsfield influencers is everywhere.
ThreadguyHOST
Bro, it's fucking everywhere.
ThreadguyHOST
It's everywhere.
LeahHOST
[chuckles] These top spenders treat AI strictly as high leverage industrial machinery.
LeahHOST
They're buying premium tiers on video generation platforms like, uh, HeyGen and Higgsfield or intense builder tools like Manus and, and Eight N.
AminHOST
Right.
AminHOST
Because if you run a small marketing agency, and an AI agent can build an automated client workflow or generate 50 variant video ads in an hour-
Orlando WoodHOST
Can I just ask just one more thing? I mean, is, is there ...
Orlando WoodHOST
Because obviously Runway does it a certain way and, and Stable does it another way and Higgsfield does it another way and you guys and, and is there a sort of platform war happening? Is everybody vying to be the, the Adobe of the Adobe Photoshop of this world? How is that in terms of the competition around the way these things work? I mean, it seems like you guys are out front if for no other reason than I can have a forward-deployed creative tell me and show me how to, how to work with your platform.
Kyt JanaeGUEST
I mean, I would say that Luma is, uh ...
Kyt JanaeGUEST
I mean, we, we have those other models in our tool.
Ryan BlackGUEST
I mean, uh, I guess the only thing I, I would add to that is, you know, uh, I, I think at this point it's just like we want as many people utilizing our tools as possible, and we think that they're gonna speak for themselves.
Ryan BlackGUEST
So therefore, like, you know, it ...
Ryan BlackGUEST
Offering our APIs to other, some of the other folks that you mentioned, Orlando, um, you know, like Higgsfields and et cetera, it's like, hey, that's fine.
Ryan BlackGUEST
Then people-
KonstantinHOST
No, definitely.
KonstantinHOST
I'm-- To be honest, right now I'm just super hyped about going absolutely wild on Higgsfield, animating everything you just showcased for the clips of the podcast.
KonstantinHOST
[laughs]
Falco SchneiderGUEST
Yes.
Ravi AbuvalaHOST
So he would like test their ads in real life, see if it worked, and then if it worked in real life, he would pay them like five hundred dollars for six months to get their likeness.
Ravi AbuvalaHOST
And then he would use Claude, uh, what's it called? Design and Higgsfield, and he would create AI ads from their likeness.
Ravi AbuvalaHOST
And he said that they're performing just as good as the real ones for him and that he can obviously create hundreds of them.
Ravi AbuvalaHOST
So I've talked about this multiple times, speed of implementation, feedback loops.
33 more episodes mention Higgsfield Inc..
Create an account to see the whole feed, search across every transcript, and follow the entities you care about.