Yeah.

And I want to move off of that because that's actually a further downstream thing.

So when you asked about my process, so my process would be, OK, well, first I have to diagnose, you know, and in talking to you for a couple of minutes, I we've got we both together have diagnosed.

Yeah, there is a little bit of compression there.

There's people not understanding what makes us so valuable and so unique.

So I would say, OK, well, now what we would do in the actual work is.

is what I call alignment, where we don't just take the one thing that's the most important thing.

What is your advice on money? How to have a better relationship with money? How to manage money? What is money? What are your thoughts on or philosophy on money?

Can you give us an introduction of yourself, what you do, and your journey?

It's interesting because when I look back at where I started, I mean, I probably started with the intention of doing stand-up comedy in New York.

And while I was doing that, I was going to school at School of Visual Arts, and I was studying filmmaking and screenwriting.

And so my intention was never to really work in advertising brands marketing any of that i really had had no no plans for that but the chairman of the of the school said to me oh you know you should take a course in advertising uh you know which i did reluctantly to learn about the advertising business and producing and through there I got a job representing directors of TV commercials.

I was learning about a business I didn't know a lot about, but had an aptitude for.

And I think a lot of people find themselves in that position.

They're good at something.

So my question is, why is it that sometimes it seems easier to recognize someone else's strength than to explain our own? How do we get past that personal blind spot?

What do you look at first after the pitch? Are you going to somebody's social media? Are you going to their website first? I'm just curious what your process is for looking up a guest online and just seeing if they make the cut.

Okay, well, this is interesting because depending on I would say quite often what they or the agent are pitching is not the thing that – let's say that the agent doesn't really know me.

But they're pitching something that may not be that interesting to me.

My show, Yes Brand, is all about interpretation and like we talked about, first contact and all this stuff.

They may be – oh, well – She started a school for leadership coaches or something, and they may give me the background.

He owned an airline, and then he did this.

It may be very interesting stuff, but it may not be the interpretive friction that I'm looking for.

who they are.

Just a little bit about your backstory.

The backstory is eclectic and interesting, I have to say, because there was never a plan to get into branding or advertising.

I did love ads when I was a kid.

I loved making fun of ads and spoofing ads, but I really thought I was going to go more into the theater and standup comedy.

That was what I expected to do.

And in fact, I did that in New York when I was in college, but While I was at School of Visual Arts and I was studying screenwriting and I was studying acting, the chairman of the school said, why don't you take an advertising course? And I assumed he meant copywriting.

And he said, not necessarily copywriting.

Can you share a story with us without any names, of course, of someone who essentially was struggling about figuring out the truth about themselves and figuring out what was relative and what was not to their original story, to their story that would brand them? Can you share something of a story for us?