Herzogenaurach

I'm going to call it Herzog.

going back to the hometown of Herzl to check on the factory and present Adi from completely pushing him out of the shoe business.

And what little time Rudy actually spent in the office was consumed with writing letters home to Adi in which he outlined his efforts in getting the factory shut down so Adi would be forced to enlist in the military.

Rudy promised him that he would use the connections that he had in the military to ensure Adi would be sent to the front lines and made to carry a gun.

Oh

... and then Herzogenaurach.

Right.

What, what-

You know it well

...

Herzogenaurach?

Uh, Adidas and Puma's headquarters are there.

Um, so hopefully I'll have it done in a little while.

This ep- That is gonna be a sponsored video, so it has to get approved, so who knows? There'll be another video that hopefully comes out before that, um, about my time in Herzogenaurach with Adidas, um, getting to see some shoes.

Thinking about that, speak- speaking about that, um, so, so there'll be two different videos, but yeah, there's a runner's weekend video coming.

Um, while I was in Adidas HQ, they did send us home with these.

But, you know, um, very happy Klopp.

Um, he, he was joking about, uh, whether there's going to be beers for the bus trip back to Herzogenaurach and the, the, uh, the press speaker was saying, "Yeah, there's-- we could probably find a few beers." Um, it's not going to be a party.

It's not like they're going to go to Oktoberfest from here.

It's still open, by the way.

That story is wild.

One company, one family, then the split that cuts a German town in half.

People supposedly looked at your shoes before deciding if they'd even speak to you.

The town of Bent Necks.

And India had to hustle to become number one to get the front row or the stage, right? In spirit, I mean.

And it was not a natural, like there's one thing I always refer to is that when I went to those new headquarters in Germany, in a place called Herzogenaurach, Puma's headquarter, and you go to the meeting rooms there, you see the meeting rooms are Barcelona, New York, Los Angeles, Tokyo, Melbourne, Seoul, no New Delhi, no Bangalore.

I did not see that as a complaint.

I saw that as an opportunity.

You can find it everywhere.

As you may have seen, there is already quite some sports possibility and at some point she asked the designers to do a logo for adidas representing flowers but also just really three stripes and as you can see over there that's what it ended up with and this trefoil was put on the office building down in the village of Herzogenaurach on top and it was turning on top of the office building and when nowadays the office buildings have been sold so the trefoil was moved up here to give evidence of where it started and how it started with the trefoil being our logo since beginning of the 70s and the trefoil is the lifestyle logo we are using and the performance logo is used for the performance product This one here was the logo we were using, Adi was using when he started the company in 1949.

Adidas sports shoes, that's what the logo was looking like at those times.

The designers and developers, that's also why here everyone has got their designated desk, which means you have the same desk every day.

In that sense, he may be the most active Bundesliga trainer ever because, uh, even successful Bundesliga or, uh, Bundesliga trainers like, like Löw, um, or like to a certain extent, uh, Rudi Völler, or like, uh, Berti Vogts.

I mean, you know, they famously just called the players up when they needed them and only, uh, uh, interacted with them when they were at the, uh, uh, what we call the Adidas City camp there in, in Herzogenaurach.

[laughs] Um, it's, yeah.

Klopp has given every indication that he's going to be probably one of the most active player relations Bundesliga trainers ever.

I'm Stefan.

I'm heading up the product team here at Adidas Running in Herzogenaurach in Germany.

And as I said, we're super pumped to have a little conversation around the Adios Pro 5 today.

So there's a lot of new things about this shoe.

Puma Brand.

Puma Brand is a German athletic apparel and footwear corporation with its global headquarters located in Herzogenaurach, Bavaria, Germany.

Currently, it is the third largest sportswear manufacturer in the world.

The company was established in 1998 by Rudolf Dassler, who had previously operated a joint business with his brother.

By 1950, the company introduced the form strip, a design element that remains a defining feature of its products today.

As of 2000 Svajan Svancic, the corporation is active in more than 900 Svancic countries.

Background The history of the firm began with the family of Christoph Dassler, a factory worker, and his wife Pauline, who operated a small laundry service in Herzogenaurach.

Their son Rudolf joined his father in the shoe industry after finishing school and serving in World War I.