Hermitage Amsterdam

So even a relatively small contribution gives people a sense that they have participated in protecting public heritage.

Another example, uh, the Hermitage Amsterdam, now called Art Muse- Art Museum, provides another useful example.

So the museum was especially vulnerable during the pandemic because around seventy percent of its normal budget came from ticket sales.

So its crowdfunding campaign raised close to one million euros, but the campaign also produced non-financial benefits.