Herb Cohen

Right.

And I remember reading, was it Herb Cohen, who's regarded as having written the book on negotiation? Yes.

Pretty sure he said...

Never impose a deadline on anyone because you're only imposing it on yourself.

I did wonder if that was a good tactic.

We'll see what...

Ask the universe, did Herb Cohen say something about imposing time limits in negotiations? Cloudy...

And what was the name of Herb Cohen's famous book would be the other question.

And in a dramatic way, he memorized a big section of one of those tapes that was really interesting.

It was by a guy who was Herb Cohen.

He was talking about negotiating.

And he did a skit for us, basically replicating what Herb Cohen said during one of these tapes.

because it was really entertaining to him, right? So he is the artist who is totally not in the entrepreneurial spirit, but he is now because he has to be.

Yes.