Do, do you have any thoughts, Rusra?

Yeah.

Um, I, I, I would say we're, we're all, um, we're all to blame there, [chuckles] I feel like.

You know? Um, we don't-- We think of our organizations typically as leaders, as executives, um, as a value chain.

You know, this, this happens f- th-these are the order of events that occur.

This is the process that we take.

These are product roadmaps, or whatever it might be, tech roadmaps, um, customer journeys.

Mm-hmm.