I mean, something that can do all three of those things is pretty hard to ignore.

Yeah, yeah.

The most surprising was the speed and scale of AI adoption in the industry.

We assumed most people are gonna be conservative, very skeptical, not even considering the technology, and I was actually very surprised by the real scale and speed of adoption.

And it's actually the professionals that are really, I think, driving it forward because they are fully in a competitive market, and, uh, they view it as a competitive edge, and that's what really pushes it forward.

Musicians I listen to, they're never gonna use AI." If you agree with this premise, why does it matter if it is sort of working its way up from these people who are working musicians and might not be household names?

Well, actually, I'll start with giving you an anecdote, and unfortunately, because it's, like, sensitive data, I can't really name the names of these parties, but let's leave it as an anecdote.

I was talking to people actually from a music label, and they were saying that a very widespread phenomena is the labels would have these contracts with artists, right? Where by this date you actually have to put out a new album.