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Helen Carrie

Helen Carrie is a UK-based B2B technology copywriter and brand voice strategist (Helen Carrie Writes) who previously spent a decade as a TV producer on Emmy-winning, BAFTA-nominated series for Netflix, BBC, ITV and Channel 4.

Oct 5, 2026

Being Freelance

Being Freelance

Embracing The Weird: How Quirky Outreach Built a Copywriting Business with Helen Carrie

Oct 5 · 44m

Steve Folland
Steve FollandHOST
4:07
So how long did you spend in that world?
Helen CarrieGUEST
4:10
So yes, spoiler alert, I did pivot.
Helen CarrieGUEST
4:12
But the pivot wasn't one day I'm... a TV producer and the next day I'm a writer.
Helen CarrieGUEST
4:17
The pivot itself actually happened over five years.
Helen CarrieGUEST
4:19
So I first went freelance in telly in 2017.
Helen CarrieGUEST
4:22
The last freelance gig I did in telly was 2024.
Helen CarrieGUEST
4:26
So that's only two years ago.
Steve Folland
Steve FollandHOST
8:48
enjoying it or were you sort of protecting yourself by keeping it going?

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