health food

And you can hear about how she and Marion got together.

Not to carry on, but Kellogg did start as a health food company, as Marion will report, and Walmart is not exactly the evil empire.

I would maintain not exactly the evil empire.

Largest retailer of organic food in the United States, for what it's worth.

... question too.

It's like, isn't cereal the kind of... breakfast cereal the kind of platonic ideal of an ultra-processed food?

In some ways, it started out as a health food.

You know, and the history of these things is so incredible because Kellogg ran this, um, Seventh-day Adventist influenced sanitarium in Battle Creek, um, where he fed everybody, uh, whole grain cereals.

They try.

And what I would call the health food brands, which are using clean ingredients and not adding sugar.

Some of them are better than others.

You have to read the ingredient lists very, very carefully to make sure they're not putting in allulose or artificial sweeteners of one kind or another.