Havas Creative

[laughs]

So first of all, uh, it's important to acknowledge that it's somebody that told me, it's Havas actually, it's the, a communication agency, uh, that asked me to be the first one to, uh, for their new edition, which is about the new leadership voice.

And they asked me.

And otherwise, I don't think that I would have dared to write a book.

There is not a place that she hasn't been and transformed.

She began her career in Paris, and then she spent most of her career here in London where she worked at Mother, she built her own agency work club, sold that to Havas, then joined Accenture, then joined Huge, managed to take Huge out of IPG whilst productising their entire commercial model, and now she is the UK CEO at Brandtech.

So incredibly hardworking, driven, always about five years or ten years or sometimes even twenty years in the future.

I brought Lisa on because I wanted to speak, yes, about productising HUGE and exiting IPG and looking for PE and seeing how that process was.

Lisa de Boni.

I feel like there aren't many people that have had the experience that you've had.

So, Mother, massive, independent, beautiful work, arguably the best agency in the world, they're, I guess, starting in your career, moving to work clubs, starting your own business that then gets acquired by Havas, and then moving from being at Havas to possibly one of the most corporate businesses that you can join, which is Accenture Song, it's now known as.

And then joining Huge and then exiting IPG, taking private equity, moving out of Huge and now joining Brand Tech Group.

And then when it came to knowing about advertising and wanting to get into that, I saw a career handbook probably the same year that I had switched to English.

And I saw there was a job there for an agency called Euro RSCG, which was a Euro network.

I don't know if it even exists, an agency in London.

And there was an ad in the career handbook and it was for the Renault Zafira, which was an SUV in Europe and the UK.

And it was a picture of a lost sign for a dog, like lost.

And the picture of the dog was on just kind of a post in the street.

I did one thing at the beginning of my career.

I have an interest in that.