Hass avocado

So she comes from 40 years of avocado farmers, growers, producers.

So she's building Hassi at the intersection of family, entrepreneurship, heritage, and just really good food.

So today in this conversation, her and I unpack her growth journey, how she's had to make some pivots, how she got into retail, and how she's been doing the last year as she really just gets Hassi out there in California and beyond.

So If you're interested in a grassroots family heritage brand story, you're going to love this one.

So without further ado, my conversation with Martha Ferrero of HASSI.

Hi, everyone, and welcome back to another episode of the It's All Happening Women in CPG podcast.

My name is Danielle Calabrese, and I'm here today with Martha Ferrero.

founder of Hassi, a premium avocado oil that is new to the market.