What's your elevator pitch?

Yeah.

It's a great question because it's been something that I've probably tried to define, like all throughout this journey.

Accepting the baldness and actually seeing that as, you used the word earlier, like a power move, right? But you've got to think of it in a sense of guys can spend, for me it was about a year and a half, you know.

For other people it could be 10, 20 years believing into this story that baldness is gonna ruin their life.

They're gonna be forever single, and they really kind of lose their sense of self, their sense of self-confidence.

And, and I keep using the word lose their power, but it truly is that.

Can you tell me a little bit more about the opportunities that you identified and the business that you have built around this brand?

Like it just

did, you know, like, wow, this handsome white guy.

Um, and, and which I got a buzz out of that, you know, cause I mean, I don't know how, how much we want to go back, but I wasn't the most confident kid growing up.

He quite overweight, you know, like I like failed so hard at dating.

Like even though I had plenty of opportunity, I was just such a, a, a wet wipe when it came to actually like take actioning.

Yeah.

Just like massively.

Yeah.