[laughs] No. Um, and if I would be one, I would say I was terrible at it.

There's a, there's a kind of-- it's a very nuanced picture here.

So the ICC is under, without doubt, is under hu- huge pressure from, from the US, but also Israel.

I've reported at great length on the way in which the Israeli intelligence services have spied upon and sought to intimidate, uh, the ICC, and that, that, that has gone on for many years.

But are the allegations themselves by Sarah and by a second woman who is also, who also came forward to The Guardian last year, who had a similar set of alleg- allegations against Khan about his conduct towards her early in his career, are the, are the underlying allegations fabricated by the Israelis? And there is a distinction to be brought, to be made here between the allegations themselves and the underlying allegations and claims that these women have made with the way in which Israel and pro-Israeli actors, which would include the current Trump administration, have sought to instrumentalize and weaponize, exploit the situation because they don't like the fact that Khan made this huge decision to seek arrest warrants for a sitting Israeli prime minister.

And that distinction is something that I think some people have struggled to make.

Um, but it is, it is-- uh, there are two things could be true here.

What's that process gonna be like?

It'd be really great to understand how you've got to where you are today.

Was a fine art graduate, and there wasn't a lot of money in fine art, and I needed to earn a living, and I started off in marketing, but I got quite obsessed with it.

I saw a, I saw a talk.

I think I was doing a Chartered Institute of Marketing course, and this guy was talking about direct mail, and he said, "The amazing thing is you can put one thing in one envelope and a different thing in another envelope, send those out, and see which one worked." And then I s- did a postgraduate in economics and mathematical science to really understand some more about that.

I went back from that event, and I did exactly that.

I, I was running a recruitment campaign to get disadvantaged young people to go to college, and we had a lot of falloff at enrollment, so people would apply, but they wouldn't turn up to enrollment, and they wouldn't join the course.

And I'd literally printed out two types of letter.

Yeah.

Could you tell us what prosecutors allege happened the night she met Jacob Wolfson?

The prosecution case alleged that what happened was that when Sarah went to meet with Jacob Wolfson, they, uh, went up to his apartment, and this is in the center of Cambridge, and he offered her a drink.

He poured her a whiskey, and they chatted for a bit, and then they moved into the bedroom.

The prosecutors alleged that he had given her a potent benzodiazepine-like drug called Etizolam.

Things moved quite quickly, and the prosecution alleged that he assaulted her by strangling her.

They alleged that he penetrated her with his penis without her consent, and that he did so knowing that she had been drugged.

Are there more of these trials being held in England as well?

There was a moment when I realized that there were other cases and that, that this had been happening f- sort of for years.

So who's actually doing the work and on what channels are they doing that work on?

So I think it's really important to think about how the potential customer, how the buyer behaves.

Now, within businesses, there's often a group of buyers.

So it's important to understand it's not a single person that you're talking to.

You're often talking to multiple different people.

But if I think about how marketing and sales used to work, maybe 20, 30 years ago when I started my career, is you would become aware that you've got a problem.

So you might be, if I think about the sector that I work in right now, you may well be thinking, God, since we opened those new distribution centers in other countries, it's a lot harder to close our books.

And