Hard candy

Good luck.

My mom, you know, as a registered dietitian, I'm telling you, she's had hard candy every day, like twice a day for 30 years.

And if you were to ask my mom, like, do you eat candy? She'd be like, no.

I mean, it's hard.

This is Caitlin Bricker, Managing Editor at Startup CPG.

We are back with another Founder Feature.

Today, I'm sitting down with Erica Haft, founder of Sweeter Collective, an organic hard candy brand that's modernizing what hard candy can be with just 16 calories and less than three grams of sugar per piece.

erica is an ex-attorney who spent 10 years in law before realizing she wanted something different her mom is a registered dietitian who's had hard candy every single day for 30 plus years and that was the spark for this brand after nearly two years of r d with the custom round sphere mold soluble tapioca fiber and oats to create a truly long-lasting candy sweeter collective launched and recently moved to

Farthing...

Pennyfishers, Hatleyfishers, Farthingfishers, and then down to Boiled Lollies, before every child.

And the last one, she is now a grandmother, but the last one that came in, standing with her hands behind her, she said, if you please, Mrs. Sagan, it's my birthday.

So I said, yes, and how old are you, love? She said, please, I'm six.

So I said, all right.

So I gave her two boiled lollies, and she went away and immediately came in again to tell me it was her birthday.

So, of course, I had to tell her that she could only have one birthday, and They were onto a good thing.

They were onto a good thing.