So how have all these things kind of shaped the person you are today and helped you along your business journey?

I think it was quite important not feeling, I think it's important going through rejections and failures, quote unquote, early on, because it really helps you become more robust and kind of hardened, I guess.

So I always felt this real need to prove myself, like I wasn't never doing enough.

And I think that kind of hunger and drive is felt across a lot of entrepreneurs.

So growing up at school, I always wanted to do better and never thought I was kind of good enough.

And that drive really meant that when I was at university, I just kind of ended up doing really well on my A-levels.

But I was told that I was predicted, you know, Bs and I ended up getting A-stars.

Hannah, can you tell us the different value proposition for both sides of the marketplace?